Facilitator of conversation
Skilled in the art of meaningful conversation, Lauren Sams is a master interviewer.
Having spent eight years as the fashion editor at The Australian Financial Review, Lauren has had a front row seat to the fashion and beauty industry’s most creative luminaries.
She is the only Australian journalist to have interviewed Ralph Lauren and she has sat down with everyone from Balenciaga’s Pierpaolo Piccioli to Christian Louboutin, asking them the questions we all want answers to: what drives you to do what you do, and how do you continue to pursue excellence at every turn in your career as the stakes grow ever higher?
Lauren draws on the insights she has learned from the industry’s most elevated and experienced minds – from Charlotte Tilbury to Tory Burch, Daniel Roseberry, Jonathan Anderson, Clare Waight Keller, Anya Hindmarch and beyond.
Lauren is a well-respected and informed editor and journalist with a knack for making her subjects feel comfortable and at ease during an interview. She has a natural ability to convey character through the power of storytelling.
Lauren is the author of two novels and host of the How I Made It Podcast with the AFR and frequently appears on podcasts to discuss her favourite topic – the intersection of business and creativity.